BELL
Buy Bell in India | Custom Elements
Founded as Bell Auto Parts in 1923 in Bell, California, Bell Helmets began producing race car helmets in 1954 under the leadership of Roy Richter. Bell introduced the Bell Star in 1968 – the first full-face motorcycle helmet on the market – and produced the first full-face off-road motorcycle helmet in 1971. Bell has been worn at the Indianapolis 500 since 1955, including by Cal Niday who credited the Bell 500 helmet with preventing serious injury after a crash.
Custom Elements is an authorized Bell dealer in India, stocking genuine Bell products with manufacturer warranty, GST invoicing, and EMI options – shipped nationwide with fast, secure packaging.
The Bell range includes the flagship Race Star DLX Flex race helmet, the Qualifier DLX MIPS sport-touring helmet, the Bullitt retro full-face, the Moto-10 Spherical off-road / motocross helmet, and the MX-9 ADV MIPS adventure helmet. Bell uses MIPS (Multi-directional Impact Protection System), Flex Impact Liner, and 3K carbon-fibre shells across its premium range.
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Why Choose Bell?
- 100+ Years of Heritage: Bell Auto Parts was founded in 1923; Bell introduced the first full-face motorcycle helmet in 1968.
- MIPS Rotational Protection: MIPS technology across the premium range for reduced rotational impact forces.
- Race Heritage: Worn at the Indianapolis 500, NASCAR, MotoGP, and AMA Supercross.
- Full Range: Road, retro, off-road, adventure, and motocross – Bell covers every discipline.
- Authorized Indian Dealer: 100% genuine Bell helmets with manufacturer warranty.
Frequently Asked Questions About Bell
Is Bell available in India?
Yes. Custom Elements is an authorized Bell dealer in India, stocking genuine Bell helmets with fast shipping, GST invoicing, and EMI options.
Where to buy original Bell in India?
Original Bell helmets are available at customelements.in/brand/bell-helmets – an authorized dealer with manufacturer warranty.
What is Bell MIPS?
MIPS (Multi-directional Impact Protection System) is a low-friction layer inside the helmet that allows the head to move a few millimetres relative to the shell in an angled impact, reducing rotational forces transferred to the brain.
Is Bell Bullitt ECE certified?
Yes. The Bell Bullitt is an ECE-certified full-face retro helmet with a fibreglass composite shell – popular with cafe racer and classic bike riders.
The Custom Elements Advantage
- Authorized Bell Dealer – 100% genuine products with manufacturer warranty
- Flexible Payment Options – Easy EMI plans available via Snapmint and Razorpay
- GST Invoicing – Business customers can claim input tax credit
- Expert Support – Sizing, fitment, and product guidance from experienced riders
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